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Datalex is a leading provider of ecommerce and retail software solutions to the travel industry, which its customers use to maximise value from their complete retail brand experience. Datalex is technology partner to some of the world’s largest and most profitable travel retailers. Its customers include United Airlines, Delta Air Lines, Virgin Atlantic, Frontier Airlines, WestJet, Air China, SITA, Virgin Australia and Aer Lingus. Datalex was voted World’s Leading Travel Merchandizing Solution Provider at the World Travel Awards 2013. Founded in 1985, the company is headquartered in Dublin, Ireland, and maintains offices across Europe and the USA.